Raw Pearls as RFDS's Major Donor partner to wonderful charity RFDS Wings for Life Gala Ball 2012 event
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Our first ever TV commercial from when we opened back in 2006
Raw Pearls opens in the Rundle Mall Plaza
Rundle Mall is fast becoming Adelaide's ultimate destination for high end jewellery with Raw Pearls opening their new store in the Rundle Mall Plaza mid-December 2008.
Raw Pearls continues to showcase Adelaide's largest collection of South Sea, Tahitian and Freshwater Pearls while launching an exciting new product - Raw Passion - a definitive diamond collection.
"Our new store in the city will be similar in style to our previous showroom in Hyde Park (established in July 2006). It will be just as stunning, featuring similar lines of Jarrah wood, natural fibres and textures, combining the raw feeling and theme of antiquities with the ambiance of an art gallery".
Raw Pearls will be an exciting addition to the city retail sector placing Raw Pearls within walking distance to other high end Jewellery stores. Rundle Mall is Adelaide's premier retail precinct featuring seven day shopping and late night trading. Adelaide shoppers will now be more inclined to think value and quality as they reflect on their jewellery requirements.
For more information contact Dyann Smith at the Raw Pearls showroom in Rundle Mall Plaza.
Raw Pearls - 2008 highlights
- Gold sponsor of 2008 Tour Down Under hosting the VIP function for the Unley Gourmet Gala
- Fundraising for select charities including Telethon- Cancer SA - Prostate SA and Catherine House
- Wine, Cheese & Pearl Appreciation educational sessions
- Producers Award for Best National TV commercial under $10,000
- Partnering with the Australian String Quartet for a Gala Fundraising Dinner in November
- Dyann teaches the advanced pearl course for the diploma of gemmology - Gemmological Association of Australia (GAA:NSW) exploring the formation, structure and growth of various pearl producing molluscs.
Out of the Ordinary!
Raw Pearls was recently featured on local Adelaide TV show 'Out of the Ordinary'. Rob Kelvin talks to Dyann about her life, her passion for pearls and how the store in Hyde Park came to be. View footage
Raw Pearls Sponsor Unley Gourmet Gala 2008
Raw Pearls was awarded the lead sponsorship for the Unley Gourmet Gala 2008, Tour Down Under event held on King William Road, Hyde Park on January 23rd 2008.
It was a special occasion with the awarding of Pro Tour Status to Adelaide beginning in 2008. The event drew a large contingent of interstate and international cyclists and supporters.
As Gold sponsor, Raw Pearls played a major role with Unley City Council organising the inaugural event. There was a natural fit with Raw Pearls becoming the Gold sponsor of the Tour Down Under event as Dyann Smith's father, Peter Pryor, was the Australian Representative in Track and Road Cycling Helsinki Olympics 1952.
Mother of Pearls | Adelaide Matters
"When it comes to selling pearls, Dyann Smith is more likely to blind you with science than overwhelm you with marketing speak". View PDF
Foray into Retail Proves a Winner | The Advertiser
"After just two months of trading, my specialist pearl shop has already got Adelaide women talking. It's very satisfying to watch the shop's word-of-mouth reputation grow..."
Butterflies, Pearls, Tears | The City Messenger
"Guests were agog at the ropes of sea treasures piled up in showcases as though in Aladdin's Cave."
Raw Pearls Opening | The Sunday Mail
"Raw Pearls, a jewellery store with a difference, has opened in Adelaide. This week's stylish affair is the first of many exclusive showings and charity events..."
Raw Pearls Opening | The Advertiser
"An exclusive and exotic new jewellery boutique is opening in Adelaide. The event is VIP invite-only, but is sure to be showy."